Where to look first 3 Western Cape areas, 114 worksites mapped against the 18 physical sales seats that hold 38 registered codes. Open an area to see its precincts, then a precinct to see the individual worksites and the evidence behind each one.
What the areas in scope hold 12.6k
People in the target segment
Estimated staff on site × category segment fit
12.6k
Potential, no penetration data
Current-vs-potential needs penetration data
18%
Field-verified
Sites a FOONA collector has stood in front of
Recommended starting point The starting-area recommendation is a commercial call and is held for review rather than generated. The evidence for it is on the cards below — headroom is the size of the prize, and people / adviser is what it costs to reach.
Areas in scope ranked by people / adviser Malmesbury & Swartland
De Bron Centre, 27 Voortrekker Road, Malmesbury · 1 code
In scope Priority headroom 3 297 people
Typical trip from sales seat 3 min
Field-verified 21%
Cape Town CBD
The District, Shop Nr 6B, Nr 41 Sir Lowry Road, Woodstock · 6 codes
In scope Priority headroom 3 472 people
Typical trip from sales seat 5 min
Field-verified 26%
Bellville & northern industrial
23 Vrede Street, 4th Floor, Louwville Place, Bellville · 4 codes
Candidate Priority headroom 2 629 people
Typical trip from sales seat 10 min
Field-verified 6%
Additional area under consideration offer v4.1, 11 August 2026 Cape Town CBD and Malmesbury are named in the offer. The third area is one further Western Cape priority area, which the 11 August amendment allows to be one or more agreed branch catchments. Preview a candidate to compare it on the same evidence — selecting one here is not an activation.
Bellville 4 precincts · 34 sites Paarl 4 precincts · 31 sites George 4 precincts · 30 sites Vredenburg 4 precincts · 28 sites
What is real in this pack Real · client network Illustrative · worksites Pending · penetration
Real
All 18 Old Mutual Western Cape sales seats, their 38 branch codes, addresses, Areas and coordinates Every distance and drive-time figure derived from those coordinates Illustrative
Individual worksites, pending the FOONA collection pass — named by type and street because they are not claims about named organisations Pending
Old Mutual penetration by worksite, geography or catchment (offer s.6) Adviser or channel footprint by geography Confirmed target customer segments, replacing our stated segment-fit assumptions
Out of scope offer v4.1, 11 August 2026 Warm lead generation · Sales conversion services · Adviser management · Branch rationalisation decisions · An open-ended provincial mapping mandate. Timbuk2 supplies the evidence and routing layer; advisers deployment, channel ownership and sales execution remain with the client.